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Google Ads Video Answers

Which TrueView ad format is optimized for lift in ad recall?

April 6, 2020Knowledge GlassComments Off on Which TrueView ad format is optimized for lift in ad recall?
  • TrueView for action
  • TrueView in-stream
  • TrueView discovery
  • TrueView for reach

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

April 6, 2020Knowledge Glass

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Google Ads Video Answers

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

April 6, 2020Knowledge Glass

Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

In a bumper ad, how much time is usually required to stick the landing?

April 6, 2020Knowledge Glass

Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second Download Google Ads Video Certification Exam Answers (PDF)

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Which TrueView ad format is optimized for product awareness?
Which TrueView ad format is billed on a CPM basis?

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