Which TrueView ad format is optimized for lift in ad recall?

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning Download Google Ads Video Certification Exam Answers (PDF)

The YouTube masthead is effective for advertisers with which goal?

Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)