Google Ads Display Certification Answers

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

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  • Demographic targeting
  • Affinity audiences
  • In-Market audiences
  • Custom Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

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Standard remarketing Affinity audiences Dynamic remarketing Custom Affinity audiences  Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

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Increase clicks Drive action Build awareness Influence consideration Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

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They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors. Download Google Ads Display Certification Exam Answers (PDF)