Google Ads Display Certification Answers

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Knowledge GlassComments Off on Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
  • Demographic targeting
  • Affinity audiences
  • In-Market audiences
  • Custom Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What is a key benefit of Smart Display campaigns?

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Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

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Affinity Audiences Standard remarketing Demographic targeting Custom Intent audiences Dynamic remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Match Each Auto-Bidding Strategy To The Right Campaign Goal.

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Target Impression Share Target CPA Maximize clicks Target ROAS Traffic (3) Conversions (2) Visibility (1) Revenue (4) Download Google Ads Display Certification Exam Answers (PDF)