Google Ads Display Certification Answers

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

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  • Demographic targeting
  • Affinity audiences
  • In-Market audiences
  • Custom Affinity audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

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Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

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Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]