Google Ads Display Certification Answers

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Knowledge GlassComments Off on Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  • In-Market audiences
  • Demographic targeting
  • Custom Affinity audiences
  • Similar Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

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His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]
Google Ads Display Certification Answers

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

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Search Ads Uploaded Ads Social Ads Responsive Display Ads Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)