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Google Ads Display Certification Answers

What does Performance Planner automatically do?

April 5, 2020Knowledge GlassComments Off on What does Performance Planner automatically do?
  • Uses machine learning to target new demographics
  • Sets your ad budget for maximum growth
  • Forecasts how your current campaigns will perform in the future
  • Recommends the perfect ad structure for your budget

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

April 5, 2020Knowledge Glass

Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

What can the Performance Planner assist you with?

April 5, 2020Knowledge Glass

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]

Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

April 5, 2020Knowledge Glass

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)

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What is a key benefit of Smart Display campaigns?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

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