- Target audiences in a time of decision-making.
- Drive actions within their website.
- Focus on high-impact placement for high visibility.
- Replace TV campaigns and achieve maximum reach.
Download Google Ads Video Certification Exam Answers (PDF)
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What is one reason an advertiser would choose YouTube for action?
Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube […]
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)