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Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal?

April 6, 2020Knowledge GlassComments Off on The YouTube masthead is effective for advertisers with which goal?
  • Target audiences in a time of decision-making.
  • Drive actions within their website.
  • Focus on high-impact placement for high visibility.
  • Replace TV campaigns and achieve maximum reach.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

April 6, 2020Knowledge Glass

Match each recommendation with its meaning. ​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

January 28, 2021Knowledge Glass

She can check the inbound social media report. She can download the referrer category report. She can download the traffic sources report. She can review the sources tied to each click. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

April 6, 2020Knowledge Glass

Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)

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The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)
Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

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