- Target audiences in a time of decision-making.
- Drive actions within their website.
- Focus on high-impact placement for high visibility.
- Replace TV campaigns and achieve maximum reach.
Download Google Ads Video Certification Exam Answers (PDF)
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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)
Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Which is a key benefit of TrueView discovery?
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Download Google Ads Video Certification Exam Answers (PDF)