Google Ads Search Certification Answers

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

Sara TaylorComments Off on You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?
  • By setting manual bids for specific times of the day
  • By setting minimum and maximum bid values according to the daily budget
  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.

The correct answer is:

  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.

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Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Sara Taylor

Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.
Google Ads Search Certification Answers

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Sara Taylor

Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched. Using the Keyword Planner to find new keywords relevant to your target audience and business. Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment […]
Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

Sara Taylor

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.