The rate at which customers leave your company The rate at which customers choose not to leave your company The rate at which customers refer their friends to your company The rate at which your leads turn into customers The correct answer is: The rate at which customers leave your company
Count of landing pages Count of page views Count of contacts Count of website pages The correct answer is: Count of page views
a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints