Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara TaylorComments Off on Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  • The number of clicks and conversions falls below the data requirements.
  • Historical data is transferring to the new model created.
  • The model was created during the bid strategies learning period.
  • There are too many keywords included in the bid strategy.

The correct answer is:

  • The number of clicks and conversions falls below the data requirements.

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Search Ads 360 Certification

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

Sara Taylor

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.
Search Ads 360 Certification

If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

Sara Taylor

Follow learning period Follow target cost-per-acquisition (tCPA) Follow target return on ad spend (tROAS) Follow conversion delay The correct answer is: Follow conversion delay
Search Ads 360 Certification

Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?

Sara Taylor

They’re Shopping, Performance Max, and Search. They’re Shopping, Performance Max, and Display. They’re Performance Max, Shopping, and Display. They’re Performance Max, Search, and Display. The correct answer is: They’re Shopping, Performance Max, and Search.