Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara TaylorComments Off on Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  • The number of clicks and conversions falls below the data requirements.
  • Historical data is transferring to the new model created.
  • The model was created during the bid strategies learning period.
  • There are too many keywords included in the bid strategy.

The correct answer is:

  • The number of clicks and conversions falls below the data requirements.

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Search Ads 360 Certification

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

Sara Taylor

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.
Search Ads 360 Certification

Search Ads 360 can integrate with which of the following Google products?

Sara Taylor

It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
Search Ads 360 Certification

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

Sara Taylor

You can use segments. You can use templates. You can use labels. You can use conversion columns. The correct answer is: You can use labels.