Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

At what level should you evaluate performance for your Search Ads 360 bid strategies?

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Ad group Keywords Campaign Portfolio The correct answer is: Portfolio
Search Ads 360 Certification

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

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Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

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It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.