Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Sara Taylor

Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]
Search Ads 360 Certification

To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

Sara Taylor

Bulksheets Conversions Templates Rules The correct answer is: Conversions
Search Ads 360 Certification

Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

Sara Taylor

They can use audiences, Performance Center, and recommendations. They can use settings, campaigns, and Performance Center. They can use campaigns, audiences, and keywords. They can use campaigns, ad groups, and keywords The correct answer is: They can use campaigns, ad groups, and keywords