Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?

Sara Taylor

You tell them one. You tell them 10. You tell them three. You tell them five. The correct answer is: You tell them one.
Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

Sara Taylor

Your client should use templates. Your client should use custom dimensions. Your client should use audience segments. Your client should use labels. The correct answer is: Your client should use templates.
Search Ads 360 Certification

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

Sara Taylor

You can use segments. You can use templates. You can use labels. You can use conversion columns. The correct answer is: You can use labels.