Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Sara Taylor

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels
Search Ads 360 Certification

Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

Sara Taylor

At the ad group level At the keywords level At the portfolio level At the campaign level The correct answer is: At the portfolio level
Search Ads 360 Certification

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

Sara Taylor

You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.