Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara Taylor

Multichannel groupings Custom channel groupings Automated channel groupings Keyword groupings The correct answer is: Automated channel groupings
Search Ads 360 Certification

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

Sara Taylor

They should use custom channel groupings. They should use keyword groupings. They should use multichannel groupings. They should use automated channel groupings. The correct answer is: They should use automated channel groupings.
Search Ads 360 Certification

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

Sara Taylor

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.