Google Ads Search Certification Answers

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

Sara TaylorComments Off on Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
  • The ad quality could lower cost-per-click by 40% or more.
  • The ad could help the advertiser receive more bids in the auction.
  • The ad click-through rate could lead to a higher Ad Rank.
  • The ad could increase the cost-per-click for the advertiser.

The correct answer is:

  • The ad click-through rate could lead to a higher Ad Rank.

 

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