Google Ads Search Certification Answers

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

Sara TaylorComments Off on Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
  • The ad quality could lower cost-per-click by 40% or more.
  • The ad could help the advertiser receive more bids in the auction.
  • The ad click-through rate could lead to a higher Ad Rank.
  • The ad could increase the cost-per-click for the advertiser.

The correct answer is:

  • The ad click-through rate could lead to a higher Ad Rank.

 

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

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Google Ads Search Certification Answers

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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