Experiment with different types of CTAs, like visual and verbal. Design your CTA to stand out. Include a CTA to your website if the content is hosted on YouTube. Repeat your CTA at least five times throughout your video. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]