Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How do you develop an effective content distribution strategy?

Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]