True Or False? You Should Make Sure Experimentation Is Ingrained In Your Strategic Plan.

Why Should You Be Careful About Monitoring Competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only. Download […]

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]

Posting Curated Content On Social Shows Your Audience You’re Committed To:

Creating value for them. Posting only your own content. Re-posting all the content that they share with you. Download HubSpot Social Media Certification Exam Answers (PDF)