Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information.

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

True Or False? In The Context Of Inbound, Buyer Personas And Ideal Buyer Profiles Are The Same Thing.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

How many customers do you need to interview to identify the job your product does?

1 2 or 3 5 to 10 A minimum of 10 Download HubSpot Inbound Certification Exam Answers (PDF)