Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information.

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

What Does CRM Stand For?

Custom Rendering for Mobile Custom Relationship Modules Customer Relationship Management Customer Rotation Model Download HubSpot Inbound Certification Exam Answers (PDF)

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]