Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara TaylorComments Off on You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
  • They should use custom formula and custom conversion.
  • They should use custom dimension and custom formula.
  • They should use custom formula and custom labels.
  • They should use custom conversion and custom labels.

The correct answer is:

  • They should use custom formula and custom conversion.

Related Post
Search Ads 360 Certification

Within Search Ads 360, what tool allows you to share insights across multiple teams or users?

Sara Taylor

Google Analytics 4 Report Editor Performance Center Looker Studio The correct answer is: Report Editor
Search Ads 360 Certification

If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?

Sara Taylor

You tell them Performance Max, Search, and Display. You tell them Shopping, Performance Max, and Search. You tell them Performance Max, Shopping, and Display. You tell them Shopping, Performance Max, and Display. The correct answer is: You tell them Shopping, Performance Max, and Search.
Search Ads 360 Certification

While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?

Sara Taylor

You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges. You say they provide granular insights across an account; use AI to provide insights into user behavior and identify trends; […]