- How many press releases exist on your website.
- Level of engagement on your social channels.
- Inbound links coming to your website.
- How high you rank in search engine results.
True, the best way to remain efficient is to stick with a process. True, the investment to update a process can be very expensive and time intensive. False, as business goals and content change, so should your process to support them. False, your process should be updated every time a new team member joins. Download […]
Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?
Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements Download HubSpot Content Marketing Certification Exam Answers (PDF)
True, because the material is fresh in your mind. True, because the best ideas come in the first 30 seconds of consuming content. False, you want to give your mind a break to process the information. False, you first need to write concepts down to organize everything. Download HubSpot Content Marketing Certification Exam Answers (PDF)