Why Should You Talk Directly With Your Social Followers And Prospects?

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?

Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are using social media policies effectively. Determine what not to do for social media […]

How Can Social Media Monitoring Inform Your Sales And Product Teams?

Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can […]

Why Are Hashtags Helpful?

To aid search, track campaigns, and to influence the creation of user-generated content. To keep track of ephemeral content that disappears. To demonstrate to executives the power of organic reach on a piece of content. All of the above. Download HubSpot Social Media Certification Exam Answers (PDF)