Why might a business be able to succeed without relying heavily on paid media?

• Paid media is generally less effective than organic reach.
• Your owned and earned media efforts have proven effective in achieving your marketing objectives.
• Paid media is effective for reaching broad target audiences, not specific buyer personas.
• Your owned and earned media efforts eliminate the need for segmentation.

The correct answer is:

• Your owned and earned media efforts have proven effective in achieving your marketing objectives.