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HubSpot Contextual Marketing Certification

Why is a content audit useful?

April 26, 2020Knowledge GlassComments Off on Why is a content audit useful?
  • It shows you how many conversions you’re getting.
  • It shows you how qualified your leads are.
  • It shows you where the holes in your content are.
  • It shows you how authoritative your site is

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Default content should be optimized for which group above all?

April 26, 2020Knowledge Glass

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

April 26, 2020Knowledge Glass

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate prior to adding contextual marketing. The referral source of the users that visit the landing page. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

April 26, 2020Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Which is NOT a reason to do usability testing?
What do you learn from a content audit?

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