Which user characteristic may NOT be used to change keyword bids in Google Ads?:

How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: exclude all countries except Brazil and Argentina Filter 1: include Argentina > Filter 2: include Brazil Filter 1: include Brazil or Argentina Filter 1: include Brazil > Filter 2: include Argentina Download Google Analytics Individual Certification Exam Answers (PDF)

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Include filter with field “Page Title” and pattern “back to school” […]

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)