Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4) Download Google Ads Video Certification Exam Answers (PDF)
The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)