Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

Sets the appropriate bid for each and every auction Saves time and marketing resources Sets manual bids for specific times of the day Minimum and maximum bid values are determined by the daily budget Integrates a large variety of signals to evaluate user intent The correct answer is: Sets the appropriate bid for each and […]

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)