Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.

relevance conversion clicks importance Download Google Digital Garage Certification Exam Answers (PDF)

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

Which Of The Following Is A Key Strategy For Distributing Your Video Content?

Share videos across all of your digital marketing tools Pick one primary place to share your video content Trust word-of-mouth to drive traffic to your videos Send out a postcard to relevant mailing lists Download Google Digital Garage Certification Exam Answers (PDF)