Which Of The Following Is An Example Of An Edge System?

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]

Fill In The Blanks: You Need To Figure Out Your _____ Before You Can Implement A _____.

process, technology technology, process edges, core single source of truth, sales enablement technology Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]