Which of the following factors should you consider when optimising your website for search engines?

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Alongside them Below them On the next page after them Above them Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of increasing interest in a product or service Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]