Which of the following factors should you consider when optimising your website for search engines?

Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?

It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase the quality score of your ad Download Google Digital Garage Certification Exam Answers (PDF)

When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords Download Google Digital Garage Certification Exam Answers (PDF)

When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number Download Google Digital Garage Certification Exam Answers (PDF)