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send multiple follow up emails once a purchase has been made show them remarketing ads with a variety of products provide the customer with relevant suggested purchases include a pop up on your website that they have to action before continuing Download Google Digital Garage Certification Exam Answers (PDF)
Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium Download Google Digital Garage Certification Exam Answers (PDF)