Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Ad extensions Manual control ​ Seller ratings Machine learning Download Google Ads Display Certification Exam Answers (PDF)