Which Network Has The Longest Life For A Piece Of Content?

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]

What should you consider when identifying a marketing channel to test? Select all that apply.

Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)