- A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
- A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
- A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
- A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.
Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?
Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.
unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]