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Google Ads Video Answers

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

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Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

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Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which storytelling methods does Google recommend for use within your YouTube campaigns?

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Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff Download Google Ads Video Certification Exam Answers (PDF)