HubSpot Social Media Marketing Certification II Answers

Select all that apply. Which element(s) are important to consider when developing your community strategy?

Sara TaylorComments Off on Select all that apply. Which element(s) are important to consider when developing your community strategy?
  • The type of community (shared interest or information)
  • Potential issues like spam or trolling
  • Visual design of the community
  • Similar communities members belong to

The correct answer is:

  • The type of community (shared interest or information)
  • Potential issues like spam or trolling
  • Similar communities members belong to

 

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HubSpot Social Media Marketing Certification II Answers

Select all that apply. For what reason(s) do we tell stories?

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To solidify abstract concepts. To foster brand loyalty. To increase website traffic. To promote and shape ideas. To boost email subscription rates. To inspire and motivate. The correct answer is: To solidify abstract concepts. To foster brand loyalty. To promote and shape ideas. To inspire and motivate.  
HubSpot Social Media Marketing Certification II Answers

Which of the following statements best describes the benefits of short-form videos?

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They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.  
HubSpot Social Media Marketing Certification II Answers

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Sara Taylor

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]