Which Display Ad format runs in both native and non-native inventory?

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Conversion-focused bidding Revenue-focused bidding​ Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)

Which factors should an advertiser consider when deciding on a bidding strategy?

Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)