Which Departments Should Be Involved In Creating Content?

What Does It Mean To Ask A Customer About Their “Watering Holes”??

Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies are. Ask them what refreshes them when they feel frustrated. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

True Or False? If Your Product Can Be Used To Do More Than One Job, Content That Talks About All Of Those Jobs Will Be Relevant To Your Customers.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]