Which Departments Should Be Involved In Creating Content?

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]

How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?

About 15 One or two All of them Approximately 20% of your customer database Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is The Purpose Of Smarketing Meetings?

To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for better serving the sales […]