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Google Ads Display Certification Answers

Which Attributes Describe A Good Landing Page Experience?

January 26, 2021Knowledge GlassComments Off on Which Attributes Describe A Good Landing Page Experience?
  • Easy to navigate
  • High amount of user traffic
  • Relevant and original content
  • Transparency about your business

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

April 5, 2020Knowledge Glass

Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

April 5, 2020Knowledge Glass

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

April 5, 2020Knowledge Glass

Search, Display, Video, App, and Access Search, Display, TV, Shopping, and App Social, Display, Video, Shopping, and App Search, Display, Video, Shopping, and App Download Google Ads Display Certification Exam Answers (PDF)

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Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

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