Which Attributes Describe A Good Landing Page Experience?

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads guarantees phone calls to your business. Google Ads offers separate auctions for low budgets. Google Ads gives you control over your budget. Download Google Ads Display Certification Exam Answers (PDF)