Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.

When considering whether to have a web presence for your business, which of the following is not a major factor?

Technology Cost Scope How long you’ve been in business Download Google Digital Garage Certification Exam Answers (PDF)

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your ‘How To Find Us’ page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site book a room with you Download Google Digital Garage Certification Exam Answers (PDF)