When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.

A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian A YouTube video that provides recommendations on healthy dog food A case study that shares how a company helped a first-time dog owner […]

What tools should you consider to help streamline your content creation process? Select all that apply.

A CMS A content planning tool A CRM An analytics tool Download HubSpot Inbound Marketing Certification Exam Answers (PDF)