When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

How can audience segmentation enhance your inbound marketing efforts?

Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative. Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts. Audience segmentation can help you […]

Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

Content accuracy Journey mapping The level of personalization to the individual Send-time optimization Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

Buyer personas Workflows Independence Mutuality Download HubSpot Inbound Marketing Certification Exam Answers (PDF)