When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?

Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

Content accuracy Journey mapping The level of personalization to the individual Send-time optimization Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: A negative persona is a person who_______.

isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona. you have not gotten the chance to talk to. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)