Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]
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contextual conversations content conversations contextual pillar pages outbound conversations Download Hubspot Marketing Software Certification Exam Answers (PDF)