When considering how mobile users will search for your business, which types of keywords should you focus on?

When looking to expand your business internationally on social media, what should you do first?

Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising Download Google Digital Garage Certification Exam Answers (PDF)

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly Download Google Digital Garage Certification Exam Answers (PDF)