- when your ad appears within the search results
- when a conversion happens on your website
- when your ad is clicked by someone
- when someone stays on your website for more than 2 minutes
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Which of the following is a common feature of email marketing platforms?
Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns Download Google Digital Garage Certification Exam Answers (PDF)
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)
Retargeting Allows You To…
Target users, based on the specific actions they take on your site Target people, based on their likes and interests Appear higher within the search results Target people before they come to your website Download Google Digital Garage Certification Exam Answers (PDF)