What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

2.5 5 4.5 2.51 The correct answer is: 2.51

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

3 6 4 5 Download Google Ads Search Certification Exam Answers (PDF)