Google Ads Measurement Answers

What’s the correct way to describe enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to describe enhanced conversions for web?
  • It uses hashed, first-party data to unlock more powerful bidding.
  • It uses third-party data to improve the accuracy of your conversion measurement.
  • It uses third-party data to unlock more powerful bidding.
  • It uses Google Analytics to unlock more powerful bidding.

The correct answer is:

  • It uses hashed, first-party data to unlock more powerful bidding.

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Google Ads Measurement Answers

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

Sara Taylor

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.
Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

Sara Taylor

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.
Google Ads Measurement Answers

What’s a benefit of importing Google Analytics conversions to Google Ads?

Sara Taylor

The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]