Google Ads Measurement Answers

What’s the correct way to describe enhanced conversions for web?

Sara TaylorComments Off on What’s the correct way to describe enhanced conversions for web?
  • It uses hashed, first-party data to unlock more powerful bidding.
  • It uses third-party data to improve the accuracy of your conversion measurement.
  • It uses third-party data to unlock more powerful bidding.
  • It uses Google Analytics to unlock more powerful bidding.

The correct answer is:

  • It uses hashed, first-party data to unlock more powerful bidding.

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Google Ads Measurement Answers

For event-based data instead of session-based data, what platform should you use?

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You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.
Google Ads Measurement Answers

What are the two types of optimization? Choose two.

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Google Ads Measurement Answers

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.

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How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart By sorting the data by time and removing duplicate times found on entries By disabling the view-through conversion data column […]