What Two Types Of Remarketing Can Be Used On Google Display Ads?

Why Do Search Ad Extensions Matter?

The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Videos Ad dimensions Headlines Images Keywords Download Google Ads Display Certification Exam Answers (PDF)

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]