What technology do search engines use to ‘crawl’ websites?

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

Analytics can give you immediate valuable information about which type of customers?

Previous and current customers Current and future customers Previous and future customers Offline and online customers Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)