What step should you always incorporate into your content creation workflow?

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Why should you curate a buyer persona story?

It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

Buyer personas Workflows Independence Mutuality Download HubSpot Inbound Marketing Certification Exam Answers (PDF)