What should be the first step of a structured SEO plan?

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use detailed descriptions instead of images to help search engines Download Google Digital Garage Certification Exam Answers (PDF)

Analytics can help optimise your website for which of the following?

For different devices, navigation & search For different devices & social media profiles For email templates & social media profiles For navigation, search & video campaigns Download Google Digital Garage Certification Exam Answers (PDF)

When planning your display advertising, what does the word ‘placement’ mean?

The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad Download Google Digital Garage Certification Exam Answers (PDF)