Google Analytics Individual Certification

What report shows the percentage of traffic that previously visited a website?

Knowledge GlassComments Off on What report shows the percentage of traffic that previously visited a website?
  • All traffic > Referrals report
  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report

Download Google Analytics Individual Certification Exam Answers (PDF)

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Google Analytics Individual Certification

What scope applies to Custom Metrics?

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User Hit Session Customer Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

When does a default Analytics session expire?

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After 30 minutes, regardless of user activity on a web page When a user opens a new browser window When a user is inactive on a web page for more than 30 minutes At noon every day Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What is a “metric” in Google Analytics?

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 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)