What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]

True or false? Short-form videos are typically watched for less than 40% of their length.

True False The correct answer is: False.