HubSpot Social Media Marketing Certification II Answers

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Sara TaylorComments Off on What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?
  • Macro-influencer
  • Micro-influencer
  • Celebrity influencer
  • Nano-influencer

The correct answer is:

  • Micro-influencer.

 

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HubSpot Social Media Marketing Certification II Answers

The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?

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Advocacy Acquisition Analysis Affiliation The correct answer is: Acquisition.  
HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

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To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.  
HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

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It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.