- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Download Google Ads Display Certification Exam Answers (PDF)
Related Post
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]
How do Responsive Display Ads use automation
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)