- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
Download Google Ads Display Certification Exam Answers (PDF)
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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an […]
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
To advertise a business’s online and local inventory and boost website or store traffic. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Which factors should an advertiser consider when deciding on a bidding strategy?
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)