Google Analytics Individual Certification

What is a “dimension” in Google Analytics?

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  • A comparison of data between two date ranges.
  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A report that offers information about your audience.

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Google Analytics Individual Certification

What scope levels available for dimensions and metrics?

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Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

In Multi-Channel Funnel Reports, how are default conversions credited?

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First campaign, search, or ad Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What report indicates the pages of a website where users first arrived?

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All Pages report Landing Pages report Location report Pages report Download Google Analytics Individual Certification Exam Answers (PDF)