Google Analytics Individual Certification

What is a “dimension” in Google Analytics?

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  • A comparison of data between two date ranges.
  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A report that offers information about your audience.

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Google Analytics Individual Certification

What scope levels available for dimensions and metrics?

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Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

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/ordercomplete.php /ordercomplete/index.html /order/complete.php /ordercomplete/thank_you.html Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What report shows the percent of site traffic that visited previously?

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Referrals report Frequency & Recency report New vs Returning report Sales Performance report Download Google Analytics Individual Certification Exam Answers (PDF)