Google Analytics Individual Certification

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Knowledge GlassComments Off on What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
  • Multi-Channel Funnels
  • Channel Groupings
  • Attribution modeling
  • Conversion tracking

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Google Analytics Individual Certification

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

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Just after the opening <body> tag Just before the closing </body> tag Just after the opening <head> tag Just before the closing </head> tag Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What report shows the percentage of traffic that previously visited a website?

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All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

In Multi-Channel Funnel Reports, how are default conversions credited?

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First campaign, search, or ad Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints Download Google Analytics Individual Certification Exam Answers (PDF)