What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

What is not considered a default “medium” in Google Analytics?

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Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 30 days Filtered data is not recoverable Data may be recovered within 10 days Data may be recovered within 5 days Download Google Analytics Individual Certification Exam Answers (PDF)

For autotagging, what parameter does Google Ads include in the destination URL?

urlid= utm= gclid= adid= Download Google Analytics Individual Certification Exam Answers (PDF)