- Your customers
- A fictional representation of your ideal customer
- A summary of your last 10 customers
- People who aren’t a good fit for your business
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How can you ensure your content drives action?
Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
All Of The Following Are Examples Of A SMART Goal EXCEPT:
Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Why should you create a negative persona?
To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)