- Your customers
- A fictional representation of your ideal customer
- A summary of your last 10 customers
- People who aren’t a good fit for your business
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You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.
Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]
What is an attribution model?
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]
True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.
True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)